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Customer focus: The class emphasized the importance of prioritizing customer satisfaction. By making concessions and going the extra mile, shops can build trust and loyalty, leading to repeat business and increased revenue.
Quality checklist and visual aid: Wayne provided practical tools to help students assess and ensure quality auto repair service. This combination of clear guidelines and visual representation likely made the concepts easier to grasp.
Shop meetings: The class discussed how to leverage “shop meetings” to improve customer care. This suggests empowering technicians to contribute ideas and collaborate on ways to enhance the customer experience.
Understanding concessions: Students learned about the types of concessions they could offer customers and the long-term benefits for both the shop and the customer. This knowledge equips them to make informed decisions that benefit everyone involved.
Overall, Wayne’s class seems to have effectively equipped students with the knowledge and tools to excel in customer service within the auto repair industry.
Industry Recognition: Wayne Watson and Auto Works Service Center are featured in the prominent auto industry publication, “Auto Service Leader.” January 2024
Wayne’s Leadership: Wayne is acknowledged as an outstanding businessman focusing on training, education, and teaching.
Experience & Growth: Wayne built his successful career through hands-on learning and perseverance.
Community Impact: Wayne is a mentor in the auto repair field. He supports shop owners, teaches at his alma mater, and coaches employees.
Specific Award/Recognition: 2023 CARFAX top-rated service center
Quotes from Wayne: You are only as good as the people around you. Surround yourself with good people.
Community Connections: Woodbury Chamber of Commerce
Auto Works Success Metrics: Quality people doing a quality job at customer care. The place your neighbors trust. We work with people who want to get the most out of their vehicles by offering dealer-type alternative services and remembering every long-term relationship is built on trust.
WOODBURY, MN (Date) – Wayne Watson, owner of Auto Works Service Center, was recently featured in the July 2012 “Rachet & Wrench” issue as an outstanding leader in the automotive repair industry. Watson’s motto “training, education, teaching—it’s all crucial to your success as a shop” guides his business and has built a reputation for mentoring others in the community.
With nearly two decades of experience, Watson credits his hands-on approach to developing a successful business model. “I learned the most through doing, making mistakes, and finding better ways,” says Watson. “That’s why I’m committed to giving back now.”
Watson’s mentorship extends to teaching at his alma mater in Minneapolis, coaching his employees at Auto Works Service Center, and providing guidance to fellow shop owners. His focus on quality and customer care has made Auto Works “the place your neighbors trust.” Dedicated to offering dealer-alternative services, Watson believes “every long-term relationship is built on trust.”
About Auto Works Service Center: Auto Works Service Center is a full-service automotive repair shop in Woodbury, MN.
